34% of Americans Don’t Know LEDs Save Electricity
Beginning September 1, 2015, IKEA will limit its lighting sales to only LED bulbs in all its stores. The company first announced its all-LED plan in 2012.
Since 2013, IKEA US customers have purchased 7.6 million LED bulbs. According to a study conducted by IKEA-US in 2012 and again in 2015, consumers are more open to purchasing LED bulbs and lighting. In 2015, 64 percent of Americans purchased at least one LED light bulb for their household, compared to 49 percent in 2012. And in 2015, 51 percent of Americans have purchased several LED bulbs for their home, up from 39 percent in 2012.
However, 68 percent of Americans still do not know that LED bulbs can last an average of 20 years, and 34 percent don’t realize that LEDs use less electricity than other bulbs.
The recent IKEA survey was conducted by Wakefield Research among 1,000 Americans aged 18 and older in July 2015, using an email invitation and an online survey.
Photo: LEDs via Shutterstock
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