ACEEE Releases Utility Field Guide
The Field Guide to Utility-Run Behavior Programs is the first comparative analysis of utility-run behavior programs to help meet savings targets set by regulators and their own requirements. The study counted 281 of these programs offered by 104 energy providers and third parties between 2008 and 2013.
The study aims to focus and clarify terminology about behavior programs for both regulators and developers. After sorting programs by distinguishing features such as delivery channel and incentive type, 20 major program categories grouped in 3 large families:
- Cognition programs focus on delivering information to consumers. Categories include general and targeted communication efforts, social media, classroom education, and training.
- Calculus programs rely on consumers making economically rational decisions. Categories include feedback, games, incentives, home energy audits, and installation.
- Social interaction programs rely on interaction among people for their effectiveness. Categories include marketing, person-to person efforts, eco-teams, peer champions, online forums, and gifts.
ACEEE recommends that program designers “stack” several strategies—at least one from each family—to engage multiple drivers of consumer decision making. ACEEE constructed this taxonomy to measure success. Once each program fits into a single category, it becomes much easier to compare the success of various strategies in changing behavior, as well their cost effectiveness and how much energy they save.
- The World Resources Institute Scope 2 Guidance: A Verifier’s Perspective
- Let's Do The Math for DR
- 2015 Environmental Leader Product & Project Awards
- Shifting the Focus from End-of-Life Recycling to Continuous Product Lifecycles
- 2015 Insider Knowledge
- Beyond Compliance: Applying a Risk Lens to Your EHS Practice
- Just the Facts: 8 Popular Misconceptions about LEDs & Controls
- Choosing the Correct Emission Control Technology
- Practical Insights into the Implementation of GHS Around the Globe
- NAEM 2015 EHS and Sustainability Software Buyers Guide