Columnists: Aaron Rallo

Before founding TSO Logic, Aaron spent 15 years building and managing large-scale transactional solutions for online retailers, with both hands-on and C-level responsibility in data centers around the world. He has previously held positions with PNI Digital Media as president and COO, Fuji Film as their vice-president of web development and operations, and with Microsoft’s digital imaging team.

Drive New Innovation in Data Centers with Shared Performance Metrics

When it comes to energy efficiency, it’s useful to think of a data center as the modern day factory. Of course, we can build a new facility to be as efficient as possible, looking at total energy consumption and other facility-level metrics like Power Usage Effectiveness (PUE). But if we’re going to take inspiration from   …Continue Reading

Data Center Efficiency Trends for 2014

With 2014 looming, energy managers in every industry have an opportunity to think about the past year and how we’re going to continue to improve in the year to come. Nowhere is more the case than in data centers, where rapid technology change and exploding demand are bringing both new tools and huge challenges to   …Continue Reading

‘Greening’ Your Data Center without Compromising Performance

We all know that data centers pull a lot of electricity off of the global grid. Just how much? Worldwide, digital warehouses now consume about 30 billion watts of electricity, roughly equivalent to the output of 30 nuclear power plants, according to estimates compiled by industry experts for The New York Times. With server utilization   …Continue Reading