Columnists: Bill Bien

Bill Bien is head of strategy and alliances for Philips Lighting. His focus is on driving the strategic direction of the business, building the brand and delivering a strong integrated marketing capability to underpin the company’s growth plans.
He has extensive international experience in strategy development in the technology sector and the Internet of Things, international marketing, services business development and corporate development. He holds a juris doctorate degree from Stanford Law School and a bachelor of arts degree in economics and Chinese from the Ohio State University.

LED Street Lighting: An Untapped Opportunity in Driving Energy Efficiency

For too long, energy efficiency has been seen as yet another hair shirt in an age of austerity. The common assumption is that using less energy is the right thing to do for the environment but requires sacrifice — either financially or in quality of life. This view could not be further from the truth.   …Continue Reading