Columnists: Dave Jaros

Dave Jaros is vice president of marketing for Noesis Energy. He has worked at several successful software companies, most recently leading worldwide marketing programs and demand generation for SolarWinds (SWI). Prior to that, Dave held marketing leadership positions at Blue Coat Systems and 724 Solutions. Dave has also worked as a management consultant in New York City and got his start as a software developer at Computer Sciences Corporation. Dave graduated from the University of California at Berkeley and received his MBA in Finance from the Wharton School at the University of Pennsylvania.

The Key to CFO Approval for Efficiency Equipment Investments

Selling energy efficient equipment that makes business sense shouldn’t be this hard, right? Where else can CFOs make investments with 2-year paybacks and ROIs that make Wall Street jealous? So, then, why is it that so many projects simply don’t get approved? According to a recent survey we conducted with efficiency equipment companies, 16% said   …Continue Reading

CFOs Hate Energy Efficiency Project Proposals; Here’s Why

Just last week I heard the words that no homeowner ever wants to hear: “Your AC system needs to be replaced.” With the help of some smelling salts I was able to regain consciousness and sit down with the repairman to discuss the situation. He presented several different systems, all with different bells and whistles.   …Continue Reading