Columnists: Gary Brooks

Gary Brooks is the CMO of Urjanet – the world’s first provider of automated Big Energy Data that enables companies, governments and educational institutions to make smarter, more profitable and eco-friendly decisions for energy management. Gary is a B2B marketing addict, occasional blogger, innovator and change agent with an entrepreneurial spirit and a proven track record of delivering breakthrough revenue performance. He has fueled his passion for innovation by serving in executive leadership roles at Alta Vista, Ariba, Bomgar, Cortera, Fortress Technologies, TRADEX, KnowledgeStorm and Servigistics. He holds a B.S. from Northeastern University and an M.S. from Leslie University. In 2006 the Technology Association of Georgia (TAG) named Brooks as Marketing Executive of the Year.

Energy Data Apathy: Why the Status Quo Is No Longer Good Enough

For decades, energy management decisions have been based on data that appeared to be “sufficient” and the “status quo.” The best source of this data came from the monthly paper bills sent by utility providers. Data entry specialists keyed in the information needed to pay the bills, plus maybe a few elements to turn over   …Continue Reading

Energy Management Insights… Inspired by Thoreau

Henry David Thoreau wasn’t sitting on the shore of Walden Pond thinking about energy management when he said, “It’s not what you look at that matters, it’s what you see.” But when it comes to energy management, “what you look at” is critically important to “what you see.” You can’t manage what you can’t measure,   …Continue Reading