Columnists: Michael Valocchi and Vickie Dorris

Michael is the Global Energy and Utilities Industry Leader for IBM Global Business Services. In this role, he is responsible for the development and execution of the industry strategy. Vickie Dorris is IBM’s global solution leader for customer operations in the energy and utilities industry.

Utilities See Benefits of Social Networking

Whether posting on Facebook or tweeting on Twitter, here are five tips to help utilities better engage customers via social media. As a widespread phenomenon, social media is only a few years old. Yet it’s already started to irreversibly alter utilities’ relationships with their customers. The case of a Vermont blogger last August offers a   …Continue Reading