Columnists: Paul DeCotis

Paul DeCotis is a senior director in West Monroe Partners’ Energy & Utilities practice

Communication is key: How utilities can perfect their customer communications strategy

Utilities are constantly communicating with customers; verbally and non-verbally, as well as proactively and reactively. While utilities communicate knowingly and at will, there are times they communicate without much thought. Like eating – when aware of it, it becomes planned, deliberate, and can be a very positive experience. When not aware, it is rote and   …Continue Reading