Columnists: Sapna Maniar

Sapna Maniar is a solutions manager with Nexant.

Utilities Encourage Energy Efficiency, Engagement, Collaboration via Social Media

Have you considered how your utility’s reputation and brand are perceived and influenced by your customers’ online social media interactions? A JD Power report from 2013 found that utility customers today consult social media channels prior to making equipment purchase decisions. Social media is reshaping energy consumption and behavior patterns as utility customers spend more time on   …Continue Reading