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Engaging Tenants with Energy Efficiency Programs

May 29, 2014 By Linda Hardesty

ACEEE energy manageThe American Council for an Energy Efficient Economy (ACEEE) found multifamily buildings that operate energy efficiency programs are much more likely to include tenant engagement programs at properties with primarily low-income residents.

In late 2013 and early 2014, ACEEE conducted a series of surveys and interviews to examine the current landscape of tenant engagement programs in the United States for its report “Saving Energy with Neighborly Behavior: Energy Efficiency for Multifamily Renters and Homebuyers.”

ACEEE found that many programs rely heavily on the mass information campaign, a technique that has been shown to be largely ineffective. However, a number of the programs it surveyed use more complex behavioral techniques like incentives, challenges, and teams of peer role models.

Several companies including Opower, Tendril and Cenergistic are involved in the behavioral energy efficiency market.

 



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