On October 30, District of Columbia-based Ethical Electric announced that it had changed its company name to CleanChoice Energy.
The five-year-old competitive energy retailer stated that it chose to rebrand because the appellation “better represents the expanded renewable energy offerings the company will launch in the coming months” – including a community solar division supported by a $2.5 million cooperative award from the U.S. Department of Energy SunShot Initiative granted last month.
CleanChoice currently serve residential and commercial customers in Delaware, Illinois, Maryland, Massachusetts, New York, Ohio, Pennsylvania, and Washington, D.C. Soon, the company said it plans to expand to Connecticut, Rhode Island, New Hampshire, Maine – and eventually Texas
As CleanChoice Energy, the company said it will continue to pursue its mission of “transforming the U.S. electricity grid by switching as many homes and businesses as possible to renewable sources.”
Customers are expected to experience no change in service and will continue to enjoy electricity generated by 100 percent wind and solar power from the company. CleanChoice Energy’s wind and solar power will continue to be sourced from farms to support customers in making the most positive impact on the environment.
For example, in October the company announced that customers in the District of Columbia, Illinois, Maryland, Massachusetts, New Jersey, New York Ohio, and Pennsylvania could choose wind power from the Twin Ridges Wind Farm in Somerset County, Pennsylvania.
“Our mission is still empowering as many American homes and businesses as possible to make the switch to renewable energy,” said CEO Tom Matzzie, adding, “As we continue to evolve and add more products, the name CleanChoice Energy will better reflect our mission to make clean energy choices available to everyone – regardless of where they live or if they can own their own renewable energy.”