Half of Consumers Never Heard of Smart Grid
Consumer awareness of smart grids has remained flat over the last two years, with 53 percent of respondents never having heard the term “smart grid,” according to the latest update of an annual Smart Grid Consumer Collaborative (SGCC) telephone survey of 1,001 US residential electricity consumers nationwide.
Of those familiar with the term, 54 percent say their general feelings about smart grid are favorable; 23 percent say neutral; 14 percent say unfavorable; and 9 percent don’t know. The most common reason cited for an unfavorable rating of smart meters was a concern about electric company control over usage.
Findings of the survey also revealed that consumers favor critical peak rebate pricing programs over time-of-use pricing programs. And more consumers say they are willing to pay extra to invest in and support alternative energy than to improve grid reliability.
The Consumer Pulse Survey Wave 4, undertaken earlier this year by Market Strategies International on behalf of SGCC, determined that more than 60 percent of consumers are willing to pay an extra $2, $5 or $15 a month to support deployment of alternative energy. Less than 60 percent were willing to pay those amounts to improve reliability.
According to SGCC, a nonprofit with the mission of accelerating the adoption of smart grids, the results from the survey illustrate the importance of promoting the understanding and benefits of modernized electrical systems to all stakeholders in the US.
- Guide to Energy, Carbon and Environmental Software
- Smart Companies Utilize Integrated Energy Solutions
- Trends in Energy Management: Where Should Your Next Investment Be?
- The CFO and the Sustainability Reporting Chain
- Sustainability Careers: Unlocking Hidden Employment Potential
- Integrated Building Optimization
- 2014 Environmental Leader Product and Project Awards
- Alarms Management: The Future is Now
- Essential Guide to Lighting Retrofits and Upgrades
- How to Use Lean Tools to Cash In On Environmental and Energy Savings
- Energy Efficiency Requires Engineering Efficiency
- Integrated Building Optimization: A Crucial Convergence of Demand-side and Supply-Side Energy Management Strategies
- Driving Productivity and Profit with Industrial Energy Management
- Energy Procurement in 2014: Products & Programs to Optimize Savings
- BUYING STRATEGIES IN A VOLATILE MARKET: What Businesses Need to Know about Retail Electricity Procurement