Using Peer Pressure to Incite Energy Efficiency
British Gas, the United Kingdom’s largest utility, hired Pulse Energy to conduct behavioral-based energy efficiency programs for the utility’s commercial customers.
Opower has had success in the residential arena by providing utility customers with information on how their energy usage compares to their neighbors. Opower recently filed its Initial Public Offering.
Now, Canadian-based Pulse Energy will provide energy efficiency reports to British Gas’ 900,000 commercial customers in a three-year, multi-million-dollar contract. Pulse Energy will allow British Gas customers to see in real-time where they are using the most energy and how they can increase their efficiency. The Pulse Platform for utilities’ commercial businesses includes multiple communications channels that drive behavior change. “We motivate customers to take action with credible peer comparisons and personalized, actionable tips to improve efficiency,” according to Pulse Energy’s website.
- Act Local, Think Global: To Drive Agrifood Supply Chain Sustainability
- 2014 Environmental Leader Product and Project Awards
- The CFO and the Sustainability Reporting Chain
- 6 Steps from Getting the Most From Every Lighting Retrofit
- Essential Guide to Lighting Retrofits and Upgrades
- How to Automate the Collection & Delivery of Utility Billing Data
- Energy Efficiency Ratings: Benchmarks that Drive Excellence in Building Design & Operations
- Guide to Energy, Carbon and Environmental Software
- What You Need to Know About Demand Charges
- The Business Case for Corporate Sustainability Tools
- Energy Efficiency Requires Engineering Efficiency
- Integrated Building Optimization: A Crucial Convergence of Demand-side and Supply-Side Energy Management Strategies
- Driving Productivity and Profit with Industrial Energy Management
- Energy Procurement in 2014: Products & Programs to Optimize Savings
- BUYING STRATEGIES IN A VOLATILE MARKET: What Businesses Need to Know about Retail Electricity Procurement