A new consumer survey from Navigant Research shows a shift back in favor of clean and renewable energy. This reveals a marked reversal from more negative attitudes toward solar energy, wind energy, hybrid vehicles, and electric cars that were seen from their 2012 levels.
The average favorability rating for the 10 concepts, which fall under the categories of clean energy, clean transportation, smart grid, and building efficiency, also rose, to 51 percent, the highest level seen in Navigant Research’s annual survey since 2010.
The white paper, “Energy and Environment Consumer Survey”, analyzes the survey responses as a basis for comparing consumer views of 10 energy and environment topics to one another.
The survey of 1,084 U.S. adults was conducted in the fall of 2013, and asked respondents to provide their level of favorability for the key concepts.
The similarly high levels of favorable views toward solar and wind energy indicate that consumers are generally supportive of the more established renewable energies that harness naturally occurring power sources.