Multiple smart grid benefits resonate with consumers — it’s not just about saving money — and when consumers are provided with information about the benefits and key concerns of smart grid technology, the positive statements are more persuasive, according to a report issued today by the Smart Grid Consumer Collaborative.
The 2013 State of the Consumer Report says about 75 percent of consumers haven’t heard the term smart grid or don’t know what it means. Utilities companies’ best bet for building smart-grid support is weaving a number of benefits together, according to the research.
