Tech Companies Switching to Renewable Energy-Powered Data Centers

data centers
(Photo: IBM’s first Q computation center. Credit: Connie Zhou)

Major tech companies are under increasing pressure to better manage power for data centers and add renewables, according to a new market report from Transparency Market Research (TMR).

The report, “Energy Management in Data Centers Market,” analyzes the global industry and provides a forecast from 2017 to 2025. TMR looks at the market size, share, growth, and trends by geographic region.

The firm says this report was compiled from extensive primary research through interviews, surveys, and analyst observations as well as secondary research from reputable paid sources, trade journals, and industry body databases.

Critical processes happen in data centers that house servers, storage subsystems, networking, switches, routers, and firewalls, TMR notes. Keeping that all running requires cooling systems as well as megawatts of uninterrupted energy 24 hours a day, seven days a week.

“Companies are collocating their data centers to certain geographical locations that offer natural cooling conditions,” TMR says. “Also, they use solar panels and wind energy for their data center energy requirements.”

Apple was able to reach its goal of having 100% renewable energy for all of the company’s data centers in 2013 through a combination of solar and wind power, the market research firm pointed out. “There is an increasing pressure among peer companies to adopt green energy,” TMR says.

In addition, the report found that companies with data centers are looking to improve rack designs for energy management so that the racks act like a heat sink, cooling servers and storage devices.

Key players in the data center market mentioned in the report include:

  • Apple Inc.
  • IBM
  • Cisco Systems
  • Equinix
  • FUJITSU
  • Eaton
  • NTT Communications
  • Digital Realty Trust
  • Global Switch
  • DuPont Fabros Technology
  • CyrusOne
  • China Telecomm

These companies are adopting green energy for their energy requirements for data centers as well as continuously investing in R&D to improve the renewable energy efficiency so they can fulfill their data centers’ energy requirements, TMR says.

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