Viridian Energy, a competitive retailer of “green” energy based in Stamford, Connecticut, announced its official launch into Texas, the nation’s largest deregulated energy market, on November 13.
In the Lone Star State, Viridian will market to 27 million potential customers. This brings the number of deregulated markets in which the company offers electricity to 20 nationwide.
“Viridian’s expansion into Texas is a direct result of a growing demand for responsible energy choices in the state,” said CEO Michael Fallquist, adding, “Texas accounts for an eighth of America’s overall energy consumption, and we’re excited to further our company’s sustainability mission by offering consumers one more way to stretch their energy budgets while helping the environment.”
Texas consumers will be able to choose from two “budget-conscious,” green energy rate plans:
- Viridian’s 3DOM Fixed plan, which the company said, offers “instant price certainty” and a loyalty rebate equal to 5 percent of usage over a three-year term; and
- Minus-5, a rate plan that provides energy at 5 percent below the utility price.
With both plans, customers receive energy that is more than 50 percent renewable. In addition, Viridian’s newest customers in Texas can choose to take responsible energy one step farther, with the addition of goGREENER. When a customer purchases goGREENER, Viridian buys Renewable Energy Certificates that help that customer avoid an additional 9,121 pounds of carbon emissions each year, the company said.